When it comes to getting your company's name and image cemented in the minds of potential customers, there are variety of media you can use. Business cards. Promotional flyers. Mailers. What do these things have in common? They're disposable. In the grand scheme of thongs, these all usually amount to clutter that will eventually be tossed.
Printing your logo and contact information on an object that your potential customer will keep around and use…that’s valuable. Printing your logo and contact information on freely given items that your customer will keep…that’s even better. Very few people are immune to the lure of…free stuff.